Senior Product Designer

Product Designer solving complex

solving complex problems for

Startups.

Scale ups.

Global business.

Startups.

Over 12 years experience delivering meaningful UX/UI.

Recent Work Highlights

Recent Work Highlights

Creating DAZN's Subscription UX

Led the UX transition of DAZN from a single subscription to a multi-tier platform, launching 14 content and feature packs across six countries. Delivered end to end across iOS, Android, responsive web, living room platforms including Apple TV & consoles.

Transformed DAZN from a flat subscription to a multi-tiered app across 5 countries.

Launching NFL on DAZN

Launching NFL on DAZN

Owned the UX for the NFL Game Pass launch on DAZN, partnering with the NFL to design the end-to-end experience for over 2 million users. The largest sporting migration in history.

Led the launch of NFL GamePass on DAZN, collaborating closely with the NFL to create a seamless UX/UI for over 2 million users globally. - Facilitating the largest sporting migration in history.

Led the launch of NFL GamePass on DAZN, collaborating closely with the NFL to create a seamless UX/UI for over 2 million users.

DAZN x Amazon Prime Partnership

Leading the design for DAZN’s integration with Amazon Prime Video Channels, launching in Italy and Japan - mapping a seamless end-to-end experience for purchasing and syncing subscriptions across both platforms.

Wilko Checkout & Fulfilment

Wilko Checkout & Fulfilment

Wilko Checkout &
Fulfilment

Turning complex use cases into seamless and intuitive interactions. Providing customers with the functionality to check store stock, collect in store and checkout with mixed baskets. This project included a UI refresh within checkout, fuelling a new design system.

Turning complex use cases into seamless user journeys. Providing customers with the functionality to check store stock, collect in store and checkout with mixed baskets.

TrueGrade AI SaaS Platform

Designing a clear, trustworthy identity and product experience for a grading platform - turning complex results into something easy to read, compare and act on.

Replatforming Boots CMS to Adobe EM

Replacing the existing CMS with a highly flexible content powerhouse whilst delivering a new atomic design system alongside over 75 new components. - Enabling traders to be reactive to the market, flexible and trade beauty to baby departments based on specific needs, personalising experiences for boots customers.

Replacing the existing CMS with a highly flexible content powerhouse whilst delivering a new atomic design system alongside over 75 new components. - Enabling traders to be reactive to the market, flexible and trade beauty to baby departments based on specific needs, personalising experiences for boots customers.

Replacing the existing CMS with a highly flexible content powerhouse whilst delivering a new atomic design system alongside over 75 new components.

Colonel Custard

Creating a fresh, timeless brand and logo for an emerging custard company - a playful visual identity built to stand out on the highstreet.

Sam Wilde